Pavomea Dessert Store Znamčenje deserta by Jansword Zhu

Pavomea Dessert Store Znamčenje deserta by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2020

Pavomea Dessert Store Znamčenje deserta

by Jansword Zhu

Client: Jansword zhu

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pavomea Dessert Store Znamčenje deserta

Pavomea Dessert Store je projekt znamčenja in oblikovanja prostora za blagovno znamko desertov, ki združuje sladice in prigrizke z umetniškimi elementi. Koncept temelji na nemškem teoretiku barv Goetheju, ki je preučeval barve in razvil šesterokotno barvno kolo. Logotip lahko preklaplja med tremi načini, da izrazi idejo prizme in doda kontrast med linijami in oblikami. Čista bela barvna paleta predstavlja pankromatsko temo. Embalaža uporablja papirnate strukture, medtem ko je oblikovanje svetil izdelano iz akrila. Ideja svetlobe vodi sistem znamčenja in notranjost trgovine.

The Recognition

About the Bronasta nagrada A' Design Award

Pavomea Dessert Store Znamčenje deserta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Pavomea Dessert Store Znamčenje deserta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Pavomea Dessert Store Znamčenje deserta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
Tags: Art, Dessert, Light, Pure, Prism, hexagon, Goethe
Production Technology: Paper structure(package) , Acrylic structure(lamp design)
Design Challenge: Control the quality of all the material.
Research: Research of Goethe.
Inspiration: The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
Project Duration: The project started in September 2018 and finished in December 2018 in Beijing.
Operation Flow: From the Concept of "Light" to the branding system and space design.
Patents: Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
Team Members: Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou