Sweet Osmanthus Primarna funkcija: Vinska embalaža by Yunxin Chen

Sweet Osmanthus Primarna funkcija: Vinska embalaža by Yunxin Chen is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2020

Sweet Osmanthus Primarna funkcija: Vinska embalaža

by Yunxin Chen

Client: Kwei Mun Lung

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sweet Osmanthus Primarna funkcija: Vinska embalaža

Besedilo knjige: Sweet Osmanthus je embalažna zasnova za kitajsko vino, izdelano iz cvetov sladkega osmantusa in grozdnega soka, brez dodane vode. Škatla meri 230 x 90 x 90 milimetrov. Zasnova črpa navdih iz kulture Jiangnana, regije, znane po svoji dolgi zgodovini in klasičnih vrtovih. Kot glavni motiv je uporabljen motiv okna, saj okna izražajo značaj vrtov Jiangnana. Vsako okno ponuja drugačen pogled. Vse štiri strani škatle skupaj tvorijo enoten vrtni prizor, ki na novo pripoveduje zgodbo te regije.

The Recognition

About the Bronasta nagrada A' Design Award

Sweet Osmanthus Primarna funkcija: Vinska embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Sweet Osmanthus Primarna funkcija: Vinska embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Sweet Osmanthus Primarna funkcija: Vinska embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We choose pure materials from nature, sweet osmanthus and grape juice, without any drops of water to produce Sweet osmanthus wine. that's why our design turn to be natural.
Dimensions & Packaging: 230mm x90mm x90mm
Tags: Chinese wine, Jiangnan culture, Sweet osmanthus, Packaging design, Chinese garden
Design Challenge: The challenge of the project is researching the culture and how to describe it, which contains visualizing the significant events in past three thousand years of every dynasties and painting it as a JiangNan picture in modern design skills
Research: Chinese JiangNan Culture
Method: consulting ancient books, visiting JiangNan cities, doing questionnaire, doing visual research.
Opinion: In the eyes of Chinese people, JiangNan is more than a district, and it represents the unique culture.
Inspiration: The core of kwei mun lung brand culture is reserving the shining parts in three thousand years history of jiangnan, so we retell the story of this land during the past years, which forms the . we selected the representative part of it, the garden art of jiannan, to show the products. meanwhile, the window is chosen to be subject, which can show the special characteristics of jiannan garden. That's one window, one different outlook. the four sides of the production box show a complete scenery of .
Project Duration: The project started in August,2019 in Torino and Finished in January, 2020.
Restaurants of KWEI MUN LUNG nation wide and online supply.
Team Members: Yunxin Chen
Chengkai Xu
Jianhe Liang
Weichun Lin
Shengtao Jiang
Mengjiao Shi