Vanke DaJia Razstavni salon blagovne znamke by Yu Chao and Guanghui Zeng

Vanke DaJia Razstavni salon blagovne znamke by Yu Chao and Guanghui Zeng is a highly esteemed winner of the very prestigious 2020 Zlata nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

ZlataInterier· 2020

Vanke DaJia Razstavni salon blagovne znamke

by Yu Chao and Guanghui Zeng

Client: Vanke Group

Zlata nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

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Colors

The Design

About Vanke DaJia Razstavni salon blagovne znamke

Vanke DaJia je razstavni salon blagovne znamke v mestu Changsha na Kitajskem. Notranjost obsega površino 760 kvadratnih metrov in je bila preurejena iz nekdanjega prodajnega centra. Glavna tema je narava, obilica lesnih barvnih tonov pa ustvarja umirjeno vzdušje. Dodatne barve so navdihnjene z vrtom Jardin Majorelle v Marakešu v Maroku. Med materiali so sivi teraco, umetniška teksturna barva, siv hrastov les in peskano nerjavno jeklo v bronastem odtenku. V salonu se nahajajo trgovina z darili, cvetlični kotiček, kavni bar ter bralni kotički za otroke in odrasle.

The Recognition

About the Zlata nagrada A' Design Award

Vanke DaJia Razstavni salon blagovne znamke je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Vanke DaJia Razstavni salon blagovne znamke se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Vanke DaJia Razstavni salon blagovne znamke ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taking nature as the main theme, the interior design creates an artistic conception of returning to the very nature with the use of a great amount of the color of wood. Also, the project brings several colors into the space drawing inspiration from the Jardin Majorelle in Marrakech, Morocco.
Dimensions & Packaging: The project covers an area of 760 square meter.
Tags: nature, color, experiencing, art, grey terrazzo, art texture paint, grey oak wood,
Production Technology: The project uses special materials such as grey terrazzo, art texture paint, grey oak wood, bronze sand blasting stainless steel.
Design Challenge: One of the challenges in the project is to bring the outdoor plants and landscapes into the interior space, which requires the on-site construction team and the design team to maintain sufficient communication.
Research: The project is reformed into a brand exhibition hall from a sales center. It contains several areas, the giftshop, the floral experiencing area, a coffee bar as well as reading area for children and adults.
Inspiration: The project takes inspiration from various plants and elements in nature. By bringing the tropical rainforest in the interior space, it makes people feel like they are actually in the jungle and therefore creates a unique brand exhibition hall.
Project Duration: The project is located in Changsha City, China. It takes about three months to finish the construction.
Operation Flow: The brand exhibition hall is designed for customers to experience different brand culture here. Customers will be able to have an understanding of what ideas the products trying to present.
Team Members: Yu Chao
Guanghui Zeng
Image Credits: Shenzhen Innest Art Co., Ltd.