Aesthetics and Chinese Oblikovanje plakata by Chia-Hui Lien

Aesthetics and Chinese Oblikovanje plakata by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2020

Aesthetics and Chinese Oblikovanje plakata

by Chia-Hui Lien

Client: Chia-Hui Lien

Bronasta nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Aesthetics and Chinese Oblikovanje plakata

Estetika in kitajščina je serija plakatov, ki temelji na oblikovanju kitajskih pismenk. Struktura vsakega znaka je zgrajena iz njegovih radikalnih potez, ki so predstavljene v rotirajočih in postopnih razporeditvah. Serija spreminja pisano besedilo v vizualne simbole in uporablja oblikovanje pisave kot sodobno obliko izražanja. Natisnjeni so bili plakati, vabila in knjiga, ki poudarjajo oblike znakov. Plakati merijo 70 krat 100 centimetrov. Delo predstavlja kitajski jezik in pismenke kot trajno kulturno dediščino orientalske kulture.

The Recognition

About the Bronasta nagrada A' Design Award

Aesthetics and Chinese Oblikovanje plakata je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Aesthetics and Chinese Oblikovanje plakata se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Aesthetics and Chinese Oblikovanje plakata sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN