2019 Admissions Welcome Package DGUT Darilna škatla za dobrodošlico študentom by Ruikang Xie

2019 Admissions Welcome Package DGUT Darilna škatla za dobrodošlico študentom by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2021

2019 Admissions Welcome Package DGUT Darilna škatla za dobrodošlico študentom

by Ruikang Xie

Client: Xiexie Design

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #102057

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT Darilna škatla za dobrodošlico študentom

Sprejemni paket za dobrodošlico iz leta 2019 je darilna škatla, pripravljena za nove študente univerze v mestu Dongguan na Kitajskem. Oblikovanje zaključuje triletno vizualno serijo, ki temelji na naravni rasti in se giblje od setve in cvetenja do obrodenja. Kot osrednji vzorec je uporabljeno rdeče lingnansko liči, stranica odprtine škatle pa je izsekana v obliko votlega liči. Lesena razglednica je lasersko gravirana in jo je mogoče preganiti v tridimenzionalni obesek v obliki liči. Škatla vsebuje pisma, platneno torbo, zemljevid lokalnih revolucionarnih znamenitosti, značke, nalepke in prepustnice.

The Recognition

About the Bronasta nagrada A' Design Award

2019 Admissions Welcome Package DGUT Darilna škatla za dobrodošlico študentom je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od 2019 Admissions Welcome Package DGUT Darilna škatla za dobrodošlico študentom se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. 2019 Admissions Welcome Package DGUT Darilna škatla za dobrodošlico študentom sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen