Xiaohutuxian Xinyouran Embalaža za žgane pijače by Bxl Jupiter Team

Xiaohutuxian Xinyouran Embalaža za žgane pijače by Bxl Jupiter Team is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2020

Xiaohutuxian Xinyouran Embalaža za žgane pijače

by Bxl Jupiter Team

Client: Shenzhen baixinglong creative packaging co., ltd.

Srebrna nagrada A' Design Award Winner in Embalaža Category

21,860

Verified Award Winner

Verify Award Status for #102147

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaohutuxian Xinyouran Embalaža za žgane pijače

Xiaohutuxian Xinyouran je oblikovalska zasnova embalaže za steklenice žganih pijač. Škatla ima obliko bambusovega zvitka, pisne podlage, ki so jo v starodavni Kitajski uporabljali pred iznajdbo papirja. Škatla se odpira na enak način kot knjiga iz bambusovih trakov, zato odpiranje embalaže spominja na odpiranje knjige modrosti. Znotraj par kitajskih slik s tušem prikazuje gorsko verigo, tradicionalni simbol modrosti. Gore so narisane z dvodimenzionalnimi kodami, kar združuje kitajsko kulturo s sodobno tehnologijo. Embalaža je izdelana iz kartona in meri 150 krat 120 krat 300 milimetrov.

The Recognition

About the Srebrna nagrada A' Design Award

Xiaohutuxian Xinyouran Embalaža za žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Xiaohutuxian Xinyouran Embalaža za žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Xiaohutuxian Xinyouran Embalaža za žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bamboo slips used to record characters in ancient China were made into wine boxes, including the opening of wine boxes in the same way as bamboo slips.
The interior of the box is a pair of Chinese ink paintings, a stretch of mountains. The mountains that are looming in China are also the symbol of wisdom. We use the now popular two-dimensional codes to draw a stretch of mountains. The forms are new and interesting, and will be Chinese culture. Modern technology combined.
Dimensions & Packaging: 150mm*120mm*300mm
Tags: Liquor, packaging, liquor packaging, creative packaging
Production Technology: Cardboard box，Printing technology
Inspiration: The “xinyou ran” is an old brand, the brand culture is wisdom, wisdom is the best representative of the book, in China there is a very Chinese book - bamboo slips, in the absence of ancient paper, the Chinese use bamboo slips to record text, spread wisdom. We made the liquor box into a bamboo slip. It was a direct expression of wisdom. We designed the opening of the liquor box in the same way as the bamboo slip. The opening of the liquor box was like opening a book full of wisdom.
Project Duration: Start in October 2019 and finish in December 2019
Operation Flow: The opening method is the same as that of bamboo slips.
Team Members: Creative Center-Jupiter Group