Yuyuan Road Baijiu Embalaža za žgane pijače – avtor Wen Liu and Xuedan Diao

Delo Yuyuan Road Baijiu Embalaža za žgane pijače avtorja Wen Liu and Xuedan Diao je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Yuyuan Road Baijiu Embalaža za žgane pijače

avtor/ica: Wen Liu and Xuedan Diao

Naročnik: Zhiyu Department (Shanghai) co. Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

17,731

Potrjeni dobitnik nagrade

Preverite status nagrade za #102183

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Yuyuan Road Baijiu Embalaža za žgane pijače

Besedilo knjige: Yuyuan Road Baijiu je oblikovanje embalaže za kitajsko žgano pijačo, proizvedeno v mestu Maotai v provinci Guizhou. Zasnova je navdihnjena po Yuyuan Roadu, zgodovinski ulici v Šanghaju, in po glavni stavbi na tej ulici. Logotip prikazuje element stavbe Paramount, znamenite stavbe in kulturnega simbola Šanghaja. Zunanja škatla je izdelana iz recikliranega plastičnega materiala, steklenica je keramična z zlato barvo v spreju, pokrov pa je plastičen. Škatla meri 100 x 100 x 290 milimetrov. Namen embalaže je prenesti kulturo Šanghaja na potrošnike.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Yuyuan Road Baijiu Embalaža za žgane pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Yuyuan Road Baijiu Embalaža za žgane pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Yuyuan Road Baijiu Embalaža za žgane pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Yuyuan Road is a well-known street in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.
Dimenzije in embalaža: The packaging box dimension is 100mm in length, 100mm in width and 290mm in height.
Oznake: Shanghai, Yuyuan Road, History, Street, Building
Proizvodna tehnologija: The outside box uses a recycle material. The material of the outside box is plastic for cost-saving. The material of the bottle is ceramic with spray paint and gold colour. The material of the cover is plastic.
Oblikovalski izziv: In the early stage, the design style was not fit the idea of the product. In the final stage, the material expression and cost control have been solved and the design achieves a good result.
Raziskave: The idea of this design based on the environment of Yuyuan Road Street in Shanghai. The design conveys a strong cultural background. The designers did the site investigation.
Inspiracija: The designers did site research on Yuyuan Road during the design process. The designers used the main building on Yuyuan Road for the design element. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of the Paramount a landmark building in Shanghai. The Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to consumers.
Trajanje projekta: The project started in November 2018 and finished in September 2019 in Shenzhen.
Potek delovanja: This Baijiu is produced in Maotai town, Zunyi city, Guizhou province, China. It is a national geographic product of China. The product has been produced 28 years with a collection value. Yuyuan Road is a road with a history in Shanghai. The cooperation between this Baijiu and Yuyuan Road conveys the idea of traditional culture. This design produces many possibilities for design innovation.
Člani ekipe: Designer: Wen Liu
Designer: Xuedan Diao
Designer: Min Zhu
Zasluge za slike: Image #1 Creator Wen Liu, Yuyuan Road Baijiu, 2019
Image #1 Creator Xuedan Diao, Yuyuan Road Baijiu, 2019
Image #1 Creator Min Zhu, Yuyuan Road Baijiu, 2019