Utobeera Embalaža za sadno pivo by Jansword Zhu

Utobeera Embalaža za sadno pivo by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2020

Utobeera Embalaža za sadno pivo

by Jansword Zhu

Client: Jansword zhu

Železna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Utobeera Embalaža za sadno pivo

Utobeera je oblikovanje embalaže za sadno pivo. Ime Utobeera je navdihnjeno z besedo Utopija in odraža vrednote blagovne znamke: enakost, človekove pravice, raznolikost, edinstvenost in ljubezen. Štiri znane osebnosti iz zgodovine umetnosti so ponovno interpretirane v psihedeličnem ilustrativnem slogu: možakar s klobukom Reneja Magritta, dekle v kitajski obleki, Bakh, bog vina, in kitajski bog dolgega življenja. Vsak sadež v izvirnih umetniških delih je nadomeščen z digitalno figuro sadeža. Oblikovanje se navezuje na kiberpank kulturo ter uporablja Pantone barve in tisk s folijo.

The Recognition

About the Železna nagrada A' Design Award

Utobeera Embalaža za sadno pivo je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Utobeera Embalaža za sadno pivo se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Utobeera Embalaža za sadno pivo zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Dimensions & Packaging: 50mm*50mm*210mm
Tags: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Production Technology: Pantone color used, foiled press
Design Challenge: Concept of the illustration
Research: The trend research of Youngers.
Inspiration: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Project Duration: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Operation Flow: The key frame proceeding illustrations.
Patents: Copyrights belong to Utobeera and Jansword zhu.
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang