Tucher AEcht Nuernberger Kellerbier Bavarian Design Embalaže Piva – avtor Bloom GmbH Nuernberg

Delo Tucher AEcht Nuernberger Kellerbier Bavarian Design Embalaže Piva avtorja Bloom GmbH Nuernberg je izjemno cenjeni dobitnik prestižne nagrade 2020 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2020

Tucher AEcht Nuernberger Kellerbier Bavarian Design Embalaže Piva

avtor/ica: Bloom GmbH Nuernberg

Naročnik: Bloom GmbH Nürnberg

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

59,329

Potrjeni dobitnik nagrade

Preverite status nagrade za #102378

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Tucher AEcht Nuernberger Kellerbier Bavarian Design Embalaže Piva

V srednjeveških časih so lokalne pivovarne svoje pivo postavile v več kot 600 let starih kamnitih kleteh pod gradom Nürnberg. V čast tej zgodovini embalaža "AEcht Nuernberger Kellerbier" pristno pogleda nazaj v preteklost. Na etiketi piva je prikazana ročna risba gradu, ki sedi na skalah, in lesen sod v kleti, uokvirjen s pisavami v stilu vintage. Tesnilna nalepka z blagovno znamko podjetja "St. Mauritius" in bakreno kronasto plutovino izražata izdelavo in zaupanje.

Priznanje

O nagradi Zlata nagrada A' Design Award

Tucher AEcht Nuernberger Kellerbier Bavarian Design Embalaže Piva je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Tucher AEcht Nuernberger Kellerbier Bavarian Design Embalaže Piva se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Tucher AEcht Nuernberger Kellerbier Bavarian Design Embalaže Piva ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Dimenzije in embalaža: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Oznake: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Oblikovalski izziv: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inspiracija: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patenti: Tucher Bräu GmbH und Co. KG
Člani ekipe: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Zasluge za slike: Bloom GmbH Nürnberg