Zlata Embalaža · 2020
Paranormal Embalaža za vino
by Estudio Maba
- Zlata nagrada A' Design Award 2020 in Embalaža
- CLIENT: Bodegas Baron
- Estimated Number of Design Views: 33,070
- Verification code 57928E9ECE · Verify this award
Colors
About Paranormal Embalaža za vino
Paranormal je embalažni dizajn za družino vin, predstavljenih v bordojskih in burgundskih steklenicah. Grafična tema temelji na nenavadnih in nepojasnjenih pojavih, obravnavanih s skrivnostnostjo in ironijo. Podrobne digitalne gravure spominjajo na stare alkimistične knjige in starodavne kodekse. Tipografija je izrisana s postaranim in nenatančnim videzom, podobnim ročnemu tisku. Vsaka etiketa je izdelana iz bombažnega papirja z visokim reliefom, vročim tiskom in potezami laka. Dizajn je zasnovan tako, da traja in omogoča nove zgodbe za vsak letnik ali sorto grozdja.
About the Zlata nagrada A' Design Award
Paranormal Embalaža za vino je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Paranormal Embalaža za vino se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Paranormal Embalaža za vino ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
Press Kit
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Image Credits
- Estudio Maba
