BlackDrop Identiteta Blagovne Znamke by Aleks Brand is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2020

BlackDrop Identiteta Blagovne Znamke

by Aleks Brand

Client: Aleks Brand

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About BlackDrop Identiteta Blagovne Znamke

To je osebni projekt blagovne znamke in identiteta. BlackDrop je veriga trgovin in blagovnih znamk, ki prodaja in distribuira kavo. BlackDrop je osebni projekt, ki je bil sprva razvit za določitev tona in kreativne usmeritve za osebno samostojno kreativno poslovanje. Ta identiteta blagovne znamke je bila ustvarjena z namenom, da bi Aleks postavili zaupanja vrednega svetovalca za blagovne znamke v startup skupnosti. BlackDrop pomeni elegantno, sodobno in pregledno zagonsko znamko, katere cilj je postati brezčasna, prepoznavna in vodilna blagovna znamka.

The Recognition

About the Srebrna nagrada A' Design Award

BlackDrop Identiteta Blagovne Znamke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od BlackDrop Identiteta Blagovne Znamke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. BlackDrop Identiteta Blagovne Znamke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand