Didactics of Typography Znanstvena Monografija by Pawel Krzywdziak

Didactics of Typography Znanstvena Monografija by Pawel Krzywdziak is a highly esteemed winner of the very prestigious 2020 Železna nagrada A' Design Award in Oblikovanje tiskanih in objavljenih medijev Competition Category.

ŽeleznaTisk· 2020

Didactics of Typography Znanstvena Monografija

by Pawel Krzywdziak

Client: Jan Matejko Academy of Fine Arts in Cracow, Poland

Železna nagrada A' Design Award Winner in Tisk Category

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Colors

The Design

About Didactics of Typography Znanstvena Monografija

Didaktika tipografije: poučevanje pisma / poučevanje s črko predstavlja metode in rezultate poučevanja črkovanja in tipografije v izbranih poljskih likovnih šolah. V knjigi so zajeti različni učni načrti, pa tudi predstavitve in razprave o učnih rezultatih na podlagi posebnih študentskih projektov. Proces oblikovanja je vključeval organizacijo raznolikih dvojezičnih vsebin in zagotavljanje jasne besedilne in vizualne pripovedi publikacije. Oranžni poudarki v enobarvni barvni paleti dizajna vodijo bralčevo pozornost skozi očarljiv svet tipografije.

The Recognition

About the Železna nagrada A' Design Award

Didactics of Typography Znanstvena Monografija je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Didactics of Typography Znanstvena Monografija se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Didactics of Typography Znanstvena Monografija zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
Dimensions & Packaging: Format: 200 x 17 x 260 mm, 180 pages
Tags: Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
Production Technology: Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
Design Challenge: The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
Research: The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
Inspiration: "Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
Project Duration: The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
Operation Flow: The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
Image Credits: Paweł Krzywdziak, 2019.