The 15th Games of Jiangxi Plakat by Qin He and Xinqing Li

The 15th Games of Jiangxi Plakat by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.

BronastaOglaševanje· 2021

The 15th Games of Jiangxi Plakat

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

Bronasta nagrada A' Design Award Winner in Oglaševanje Category

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Colors

The Design

About The 15th Games of Jiangxi Plakat

15. igre province Jiangxi so serija plakatov, ustvarjenih za pokrajinsko športno prireditev v mestu Jingdezhen, znanem po porcelanu. Plakati združujejo kulturo keramike s športnimi elementi. Keramični izdelki nadomeščajo prvotne športne predmete na vsaki podobi, kar ustvarja poseben vizualni vtis. Serija je bila izdelana s pomočjo fotografije in programske opreme za obdelavo slik, ki združuje keramične in športne motive v enotne kompozicije. Vsak plakat meri 700 krat 1000 milimetrov in je namenjen zunanjemu oglaševanju. Zasnova povezuje tradicionalno obrt s sodobnim športom in promovira lokalno mestno kulturo.

The Recognition

About the Bronasta nagrada A' Design Award

The 15th Games of Jiangxi Plakat je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od The 15th Games of Jiangxi Plakat se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. The 15th Games of Jiangxi Plakat sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, Ceramic, Jingdezhen
Production Technology: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow: These posters are used for outdoor advertisements.
Team Members: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.