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Flavour Funhouse Primarna funkcija: Podzemno nakupovalno središče by K11 Musea

Flavour Funhouse Primarna funkcija: Podzemno nakupovalno središče by K11 Musea is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.


SrebrnaInterier· 2020

Flavour Funhouse Primarna funkcija: Podzemno nakupovalno središče

by K11 Musea

Client: New World Development Company Limited

Srebrna nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

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The Design

About Flavour Funhouse Primarna funkcija: Podzemno nakupovalno središče

Besedilo knjige: Flavour Funhouse je notranjost podzemnega nakupovalnega središča v Hongkongu. Zasnova črpa iz galerijske arhitekture iz železa in stekla iz devetnajstega stoletja. Kovinske in steklene fasade trgovin ter črna mrežasta drsna vrata dajejo celotnemu okolju enoten in brezčasen vzdušje. Visok črn kovinski strop s kovinsko mrežo nosi luči in dekoracije ter ohranja polno višino kleti. Tri vrste talnih ploščic, vključno s šestkotnimi, označujejo različna območja. Prehrambeni prostor ponuja barske pulte, majhne mize in dolgo leseno mizo za raznolike skupine. Prostor je namenjen tudi sodobni umetnosti.

The Recognition

About the Srebrna nagrada A' Design Award

Flavour Funhouse Primarna funkcija: Podzemno nakupovalno središče je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Flavour Funhouse Primarna funkcija: Podzemno nakupovalno središče se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Flavour Funhouse Primarna funkcija: Podzemno nakupovalno središče je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
K11 aim to develop K11 MUSEA as Hong Kong most sophisticated museum retail space with millennial appeal, combining retail with a beguiling mix of craft, heritage, design and creativity. Thus, K11 constituted an artistic, theatrical spatial experience rather than a conventional shopping environment, where global millennials can come together to discover their muse.
Dimensions & Packaging
Total floor area is 0.8m sqft
Tags
Victoria Dockside, K11 Musea, car park design, retail, art, art mall
Production Technology
Designers filled the space with modern luxurious elegance. Under the high black metallic ceiling are three different floor tiles, including the hexagonal Cementine tiles that embody the charm of the Italian design, to demarcate different zones. The use of sliding doors in black grid for all shops gives the whole environment a homogeneous and timeless atmosphere. The materials were slick and sleek, a generous amount of space is dedicated to exhibit contemporary art pieces.
Design Challenge
Since the project is in the basement, the ceiling height is low because of architectural limitation. The team have tackled this issue by opening the ceiling to preserve the full height. All of the lights and decoration are secured by the metal grid, which create a chic diamond-shaped pattern on the ceiling. The lighting is warm and not particularly bright to achieve an intimate feeling in the common space, ensuring the shops on both sides are highlighted.
Research
K11 team paid special attention to the arrangement of the seating. Conventionally the food courts aim at maximizing the number of seating to cater to the high traffic of customers. Here the team have studied the pattern of customers. As the site is located in the city center with numerous tourists, the customers usually come in as couple, family and groups of friends. Therefore the team have break up the seats with tables, benches or bars counter so that customer can enjoy their space as they like.
Inspiration
Taking inspiration from the Northern Galleria such in Italy with the iron and glass architecture, it is a balance of the homage to the past and the transit towards the future. Iron and glass architecture is predominant in the 19th century, paving a new trend of shopping space. The design has incorporated modernized feature of metal and glass for the shop front, creating a standard platform for the shops to present their brands personality while maintaining the unique DNA of the shopping mall.
Project Duration
The project started in 2016 and finished in August 2019 in Hong Kong.
Operation Flow
The food court occupies nearly half of the space in B2 level. As walking through the shops, the customer will reach the Food Playground. The seating is different in wooden colours and the chair designs are specially tailored for diversified groups of customers: the four remarkable structural pillars are arranged as bar setting for individuals or couples; small tables of four are scattered around the long wooden table for big families and friends. The vibe is relaxing and vibrant.
Team Members
Dr. Adrian Cheng Chi-Kong JP (New World Development Company Limited & K11) + Stefano Tordiglione (ST design)
Image Credits
Edmon Leong

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