Wolffstrunk Primarna funkcija: Celostna grafična podoba by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.
SrebrnaGrafika· 2021
Wolffstrunk Primarna funkcija: Celostna grafična podoba
Client: Gerhard Wolff – Wolffstrunk
Srebrna nagrada A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #103697The Design
About Wolffstrunk Primarna funkcija: Celostna grafična podoba
Wolffstrunk je celostna grafična podoba, ustvarjena za znamko sadnih žganj in sadnih likerjev, ki jih proizvaja zasebna žganjarna. Vizualno identiteto zaznamujeta grafična poenostavljenost in natančnost. Poenostavljena figura volka služi kot oblikovalski znak celostnega oblikovalskega sistema, figuri pa je dodana stilizirana oblika kaplje. Premična glava daje znaku humoren značaj in omogoča dinamične postavitve. Sistem vključuje sestavljeni znak, poslovne dokumente, etikete za steklenice, plakate, razglednice, priročnik znamke ter kratko spletno animacijo.
The Recognition
About the Srebrna nagrada A' Design Award
Wolffstrunk Primarna funkcija: Celostna grafična podoba je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Wolffstrunk Primarna funkcija: Celostna grafična podoba se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Wolffstrunk Primarna funkcija: Celostna grafična podoba je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
- Dimensions & Packaging
- Brandbook: 128 mm x 175 mm, 132 pages
- Tags
- Corporate Identity, Corporate Design, Brand Design, Logo Design
- Production Technology
- The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
- Design Challenge
- The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
- Research
- The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
- Inspiration
- Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
- Project Duration
- The project was my bachelor thesis and took about 4 month time.
- Operation Flow
- The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
- Patents
- Copyrights belong to Karen Cuthbert, 2020
- Team Members
- Karen Cuthbert
- Image Credits
- #1-#5 Karen Cuthbert, 2020
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