Heaven Gaia Notranjost modne trgovine by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Heaven Gaia Notranjost modne trgovine by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

SrebrnaInterier· 2020

Heaven Gaia Notranjost modne trgovine

by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Client: Heaven Gaia

Srebrna nagrada A' Design Award Winner in Interier Category

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Colors

The Design

About Heaven Gaia Notranjost modne trgovine

Heaven Gaia je notranjost vodilne trgovine (flagship store), zasnovana za luksuzno modno znamko v umetniški četrti Pekinga. Trgovina obsega 800 kvadratnih metrov in omogoča izdelavo oblačil po meri ter izbiro oblek. Spiralno stopnišče v preddverju omogoča, da se prostor preobrazi iz prodajnega v razstavni način, tako da gibanje po stopnicah lahko postane del modne revije. Les in voda sta uporabljena kot glavni temi. Voda je simulirana z digitalno tehnologijo, slap pa tvori ozadje za oblačila. Dva izložbena okna povezujeta notranjost in zunanjost.

The Recognition

About the Srebrna nagrada A' Design Award

Heaven Gaia Notranjost modne trgovine je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Heaven Gaia Notranjost modne trgovine se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Heaven Gaia Notranjost modne trgovine je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
Dimensions & Packaging: 800 sqm
Tags: shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
Production Technology: digital simulation of wave, cast concret, CNC
Design Challenge: I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
Research: This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
Inspiration: Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
Project Duration: The project started in April 2019 and finished in December 30 2019 in Beijing.
Operation Flow: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
Team Members: Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
Image Credits: Photographer: Simon Wu