Statice Oblikovanje Vizualne Identitete Znamke Statice by Jia Cheng

Statice Oblikovanje Vizualne Identitete Znamke Statice by Jia Cheng is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2021

Statice Oblikovanje Vizualne Identitete Znamke Statice

by Jia Cheng

Client: Statice GmbH

Bronasta nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Statice Oblikovanje Vizualne Identitete Znamke Statice

Statice je podjetje s sedežem v Berlinu, ki ponuja rešitev za anonimizacijo podatkov za razvoj tehnologij, skladnih z zasebnostjo. V tem projektu so dinamičen dizajn in žive barve posredovale impresiven sistem vizualne identitete. Pretvorba dveh D (izvirnih podatkov v sintetične podatke) tvori ime blagovne znamke S, kar vodi do uporabnih in edinstvenih vizualnih lastnosti. Barve, ki pritegnejo oko, ne le iz statice (morske sivke), ampak tudi barva, ki neposredno odraža identiteto blagovne znamke in gradi zaupanje, še dodatno poudarjajo podobo blagovne znamke.

The Recognition

About the Bronasta nagrada A' Design Award

Statice Oblikovanje Vizualne Identitete Znamke Statice je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Statice Oblikovanje Vizualne Identitete Znamke Statice se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Statice Oblikovanje Vizualne Identitete Znamke Statice sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.