Oulevi Packaging Design Embalaža za pivo by Zhangyong Hou

Oulevi Packaging Design Embalaža za pivo by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2021

Oulevi Packaging Design Embalaža za pivo

by Zhangyong Hou

Client: Oulevi

Železna nagrada A' Design Award Winner in Embalaža Category

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The Design

About Oulevi Packaging Design Embalaža za pivo

Oulevi je oblikovanje embalaže za točeno pivo. Posoda je pločevinka iz nerjavečega jekla z neto vsebino enega litra in razvito ploskvijo velikosti 274 mm v dolžino in 193 mm v višino. Natisnjena grafika tvori obris kozarca piva. Ilustracije prikazujejo izvor surovin, in sicer ječmena iz Avstralije, kvasa iz severne Evrope ter hmelja iz Severne Amerike. Simbol kozarca potrošnikom pomaga prepoznati blagovno znamko na daljavo. Cilj oblikovanja je jasno predstaviti zgodbo izdelka na prodajni polici.

The Recognition

About the Železna nagrada A' Design Award

Oulevi Packaging Design Embalaža za pivo je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Oulevi Packaging Design Embalaža za pivo se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Oulevi Packaging Design Embalaža za pivo zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou