Mi Transformers Optimus Prime Packaging Embalaža igrače iz gradnikov by Yang Zhang

Mi Transformers Optimus Prime Packaging Embalaža igrače iz gradnikov by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2021

Mi Transformers Optimus Prime Packaging Embalaža igrače iz gradnikov

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Železna nagrada A' Design Award Winner in Embalaža Category

10,808
Verified Award Winner
Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Embalaža igrače iz gradnikov

Embalaža Mi Transformers Optimus Prime je papirnata embalaža, zasnovana za igračo iz gradnikov. Sprednja stran škatle prikazuje sestavljen izdelek, tako da so oblika in premikajoči deli kupcem jasno vidni. Minimalističen slog in barvna shema odražata značaj igrače. Funkciji razstavljanja in embalaže sta združeni v eni strukturi. Zgornji pokrov se odpre in razkrije plastovite vrečke z gradniki. Spodnji del škatle se odpre na obe strani in tvori ločena predelka za shranjevanje. Dele je mogoče razvrstiti po vrsti, škatlo pa je mogoče ponovno uporabiti za vsakodnevno shranjevanje.

The Recognition

About the Železna nagrada A' Design Award

Mi Transformers Optimus Prime Packaging Embalaža igrače iz gradnikov je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Mi Transformers Optimus Prime Packaging Embalaža igrače iz gradnikov se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Mi Transformers Optimus Prime Packaging Embalaža igrače iz gradnikov zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao