Birds and Coffee Embalaža – avtor Kristina Pacesaite

Delo Birds and Coffee Embalaža avtorja Kristina Pacesaite je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Birds and Coffee Embalaža

avtor/ica: Kristina Pacesaite

Naročnik: Kavos gurmanai

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Barve

Dizajn

O dizajnu Birds and Coffee Embalaža

Vsak izdelek si zasluži pravo embalažo. Z razvojem te embalaže je oblikovalec uspešnemu pražarju kave pomagal doseči nove ljudi, ki cenijo kavo vrhunske kakovosti in jim je mar za njeno poreklo. Z novim videzom embalaže je oblikovalec poskušal povečati vrednost ročno izdelane kave, ki prihaja s skoraj vseh celin. Odločitev za uporabo ilustracij ptic vsake države je temeljila na njihovi elegantni naravi in tudi ročno izdelanem občutku, ki ga dajejo končnemu izdelku. Kraft papir in temno rjava barva ilustracij služita istemu namenu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Birds and Coffee Embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Birds and Coffee Embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Birds and Coffee Embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimenzije in embalaža: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Oznake: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Proizvodna tehnologija: Digital printing on kraft paper
Oblikovalski izziv: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Raziskave: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiracija: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Trajanje projekta: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Potek delovanja: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Člani ekipe: Kristina Pacesaite