$Refracting Reality Oblikovanje knjige by Ching-Fa Lung$

Refracting Reality Oblikovanje knjige by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje tiskanih in objavljenih medijev Competition Category.

SrebrnaTisk· 2021

Refracting Reality Oblikovanje knjige

by Ching-Fa Lung

Client: Art Center College of Design

Srebrna nagrada A' Design Award Winner in Tisk Category

36,306

Verified Award Winner

Verify Award Status for #107468

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Refracting Reality Oblikovanje knjige

Refracting Reality je knjiga o svetlobi in človeškem zaznavanju. Knjiga raziskuje štiri značilnosti svetlobe: lom, odboj, uklon in interferenco. Te lastnosti so izražene skozi tipografijo in slike na 368 straneh. Za podporo različnim vtisom svetlobe so bili izbrani premazani in nepremazani papirji. V hrbtu knjige je pritrjena masivna prizma, ki jo bralec lahko odstrani. S prizmo lahko bralci neposredno opazujejo obnašanje svetlobe in stopajo v interakcijo z natisnjenimi slikami.

The Recognition

About the Srebrna nagrada A' Design Award

Refracting Reality Oblikovanje knjige je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Refracting Reality Oblikovanje knjige se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Refracting Reality Oblikovanje knjige je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin