The Mask That Ate The Virus Maska za uničevanje virusov by Birger Linke

The Mask That Ate The Virus Maska za uničevanje virusov by Birger Linke is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2021

The Mask That Ate The Virus Maska za uničevanje virusov

by Birger Linke

Client: Birger Linke Design

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About The Mask That Ate The Virus Maska za uničevanje virusov

Švicarsko biotehnološko podjetje Livinguard je razvilo tekstil za maske za večkratno uporabo, ki ob stiku inaktivira in uniči bakterije, glive in viruse (vključno s Covid-19). Ta zamisel oživi v embalaži: maska je pakirana v sterilni ovojnini. Pritrjen plastični trak animira – ko ga potisnete gor in dol – grafični prikaz virusa, ki ga pri tem pojedo, kar v obupnih dneh doda nujno potreben odmerek humorja. Da bi se izognili zamenjavi mask med družinskimi člani in s tem navzkrižni okužbi, so v ločenem ovoju priloženi različno obarvani nastavitveni sponki za prilagoditev vsake maske.

The Recognition

About the Srebrna nagrada A' Design Award

The Mask That Ate The Virus Maska za uničevanje virusov je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od The Mask That Ate The Virus Maska za uničevanje virusov se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. The Mask That Ate The Virus Maska za uničevanje virusov je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography