Town Longquan Tower Liquor Embalaža by Jin Tao He

Town Longquan Tower Liquor Embalaža by Jin Tao He is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Oblikovanje omejenih izdaj in izdelkov po meri Competition Category.

BronastaOmejena izdaja· 2021

Town Longquan Tower Liquor Embalaža

by Jin Tao He

Client: Shantou Datianchao Brand Planning Co., Ltd.

Bronasta nagrada A' Design Award Winner in Omejena izdaja Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Town Longquan Tower Liquor Embalaža

Zasnova uporablja koncept stolpa za izvajanje kreativnega, tam edinstvenega vina v obliki steklenice, ki je prekrito v stolp, na Kitajskem ni "tri brez pogostitve", v katerem pomenijo več kot trije, dva prijatelja, pitje vina ni lepa. Oseba, ki sedi v meditaciji na pokrovu steklenice, pomeni, da vino ni samo za lajšanje žalosti, ampak tudi za introspekcijo skozi degustacijo vina.

The Recognition

About the Bronasta nagrada A' Design Award

Town Longquan Tower Liquor Embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Town Longquan Tower Liquor Embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Town Longquan Tower Liquor Embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design uses the concept of the tower to carry out the creative,there unique bottle-shaped wine superimposed into a tower,in China there is"no three without a feast" in which the meaning of more than three,two friends,drinking wine is not beautiful.A person sitting in meditation on top of a bottle lid means that wine is not only for the relief of sorrow,but also for introspection through wine tasting.
Dimensions & Packaging: no
Tags: Liquor and Spirits；Small bottle of wine
Production Technology: NO
Design Challenge: I also encountered many bottlenecks when conceiving the creativity,that is,how to display the wine bottle display in reality.Finally,after many simulations,the form of adding the bottom bracket was adopted,which increased the beauty of the design and allowed the bottles to superimpose the final.It takes the shape of a tower.
Research: In China,the liquor market is very large,and the wine culture has a long history.Our creativity is to integrate wine into the Zen culture.Small bottles of wine are very popular in recent years,but most of them use emotions to call young consumers to resonate.Although the emotions are there,they are not high-end,and they will feel incompatible with some occasions.Therefore,our design focuses on the high-end market,three people form a group,friends gather,and gather together into a tower.
Inspiration: Tower,as an ancient building in China,Legend has it that the winery is located in the mountains convergence of the natural source head,the idea to the original shape of the winery for creativity.A person sitting in meditation with a bottle cap on top implies that alcohol,in addition to being drunk,can also make you think.
Project Duration: The project started in Shantou,Guangdong Province in June 2019 and was completed in August 2019
Operation Flow: no
Patents: NO
Team Members: Designer:Fanggui Chen
Image Credits: NO