Zacapa Reserva Limitada 2019 Oblikovanje embalaže za rum by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Zlata nagrada A' Design Award in Oblikovanje omejenih izdaj in izdelkov po meri Competition Category.
ZlataOmejena izdaja· 2020
Zacapa Reserva Limitada 2019 Oblikovanje embalaže za rum
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Zlata nagrada A' Design Award Winner in Omejena izdaja Category
- 54,059
- Verified Award Winner
- Verify Award Status for #99660
The Design
About Zacapa Reserva Limitada 2019 Oblikovanje embalaže za rum
Zacapa Reserva Limitada 2019 je oblikovanje embalaže omejene izdaje za staran rum. Rjava etiketa z napisi iz zlate folije dopolnjuje jantarne in zlate odtenke tekočine. Značilni trak petate, pleten slamnati trak, ki so ga v posebnih barvah za to izdajo izdelale lokalne gvatemalske obrtnice, ovija steklenico. Oblikovanje tulca združuje prelive barv in tekstur, navdihnjenih z gvatemalsko pokrajino. Na tulcu sta trak petate in značilni trak z degustacijskimi opombami predstavljena v zlatih odtenkih.
The Recognition
About the Zlata nagrada A' Design Award
Zacapa Reserva Limitada 2019 Oblikovanje embalaže za rum je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Zacapa Reserva Limitada 2019 Oblikovanje embalaže za rum se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Zacapa Reserva Limitada 2019 Oblikovanje embalaže za rum ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
