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Ciroc White Grape Vodka Primarna funkcija: Oblikovanje embalaže v omejeni izdaji by Pierre Delebois - forceMAJEURE Design

Ciroc White Grape Vodka Primarna funkcija: Oblikovanje embalaže v omejeni izdaji by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Oblikovanje omejenih izdaj in izdelkov po meri Competition Category.


SrebrnaOmejena izdaja· 2020

Ciroc White Grape Vodka Primarna funkcija: Oblikovanje embalaže v omejeni izdaji

by Pierre Delebois - forceMAJEURE Design

Client: Diageo

Srebrna nagrada A' Design Award Winner in Omejena izdaja Category

Colors

The Design

About Ciroc White Grape Vodka Primarna funkcija: Oblikovanje embalaže v omejeni izdaji

Ciroc White Grape je oblikovanje steklenice v omejeni izdaji, ustvarjeno za predstavitev okusa ob prazničnem obdobju. Vizualna strategija črpa navdih iz šampanjca in belega grozdja. Steklenica je zaključena v mehkem zlatem odtenku, razvitem kot barva po meri. Klasična krogla Ciroc je nameščena na vrhu steklenice v metaliziranem polirаnem zlatu. Na dnu steklenice se pojavi medaljon s petelinom z zlato sijočim zaključkom. Zlati učinek ton na ton je praznično in elegantno. Steklenica prostornine 750 ml je namenjena kot sezonsko darilo.

The Recognition

About the Srebrna nagrada A' Design Award

Ciroc White Grape Vodka Primarna funkcija: Oblikovanje embalaže v omejeni izdaji je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Ciroc White Grape Vodka Primarna funkcija: Oblikovanje embalaže v omejeni izdaji se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Ciroc White Grape Vodka Primarna funkcija: Oblikovanje embalaže v omejeni izdaji je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
forceMAJEURE was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform.

Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury.
Dimensions & Packaging
Bottle: 750 ml
Tags
#limitededition, #packaging, #packagedesign, #clearspirits, #vodka, #Ciroc, #holiday
Production Technology
forceMAJEURE's production team developed a custom gold color for this bottle, and re-envisioned Ciroc’s iconic “orb” in a metallized polished gold that pairs with the custom bottle color, to create a golden tone-on-tone effect that is celebratory, festive and elegant.
Inspiration
The forceMAJEURE team was inspired by the classic golds and silvers used in festive décor to create a beautiful giftable bottle that stands out from other holiday limited editions. We also took cues from champagne and white grapes to find the perfect, luxurious gold colors for the bottle and the signature rooster medaillion that adorns the bottom of the bottle.
Team Members
Pierre Delebois, Strategy and Creative Director
Grace Kao, Senior Designer
Linda Tseng, Production Director
Image Credits
Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio

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