SciFest Los Angeles Sistem celostne podobe festivala by Ching-Fa Lung

SciFest Los Angeles Sistem celostne podobe festivala by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2021

SciFest Los Angeles Sistem celostne podobe festivala

by Ching-Fa Lung

Client: Art Center College of Design

Železna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About SciFest Los Angeles Sistem celostne podobe festivala

SciFest Los Angeles je sistem celostne podobe, ustvarjen za hipotetični osemdnevni filmski festival, posvečen znanstvenofantastičnim filmom. Program vključuje klasične znanstvenofantastične filme od leta 1970 do 2017, ki zajemajo podžanre, kot so akcija, animacija in misterij. Dimenzionalna pisava, navdihnjena s prizori štirih razsežnosti, služi kot glavni vizualni jezik pri vseh aplikacijah. Plakati delujejo z razširjeno resničnostjo, tako da lahko gledalci raziskujejo njihovo globino. Vmesniki aplikacije in spletne strani uporabljajo kinetično tridimenzionalno grafiko.

The Recognition

About the Železna nagrada A' Design Award

SciFest Los Angeles Sistem celostne podobe festivala je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od SciFest Los Angeles Sistem celostne podobe festivala se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si SciFest Los Angeles Sistem celostne podobe festivala zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.