RV wine Vinska embalaža by Hu Jijun is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2021

RV wine Vinska embalaža

by Hu Jijun

Client: SIVA X Dreamatic Design

Bronasta nagrada A' Design Award Winner in Embalaža Category

12,559

Verified Award Winner

Verify Award Status for #107706

View at A' Design Award Press Release Award Badge

Colors

The Design

About RV wine Vinska embalaža

RV je oblikovanje embalaže za francosko vino, ponujeno kot vrhunska omejena rezerva. Serija je omejena na 6.000 steklenic rdečega vina, vsaka vsebuje 750 ml pri 13,5 odstotka vsebnosti alkohola. Vizualni jezik se navezuje na sodoben in prefinjen modni slog Pariza, Francija, ter izraža izbran in preprost način življenja. Etiketa je izdelana s tehnikami točkovnega UV laka, vročega žigosanja in sitotiska na reciklirnem PVC-ju. Cilj je narediti blagovno znamko prepoznavno in nepozabno zgolj z embalažo.

The Recognition

About the Bronasta nagrada A' Design Award

RV wine Vinska embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od RV wine Vinska embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. RV wine Vinska embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging: Red Wine：13.5%vol, 750ml.
Tags: Premium, Pure, Fascinating, Unique, Contemporary
Production Technology: spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration: The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members: Hu Jijun