Cera Una Volta Vinska Etiketa – avtor Giovanni Murgia

Delo Cera Una Volta Vinska Etiketa avtorja Giovanni Murgia je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2021

Cera Una Volta Vinska Etiketa

avtor/ica: Giovanni Murgia

Naročnik: Cantine Chessa

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Cera Una Volta Vinska Etiketa

Cera Una Volta (Bilo je nekoč) ni le vino, ampak tudi skok v preteklost. Rodil se je iz sanj o ustvarjanju majhnega enološkega dragulja z ohranjanjem naukov prednikov in tehnik pridelave vina iz preteklosti. Ideja kreativnega koncepta vina pripoveduje v preprostosti pravljične hiperbole, ki jo dobro predstavlja ilustracija na etiketi, zgodbo o rojstvu tega vina in o tem, kdo ga je pridelal. Izbran slog je namenoma pravljičen, da bi dal čarobni pridih vinu, ki se močno razlikuje od klasičnega sloga Vermentina.

Priznanje

O nagradi Zlata nagrada A' Design Award

Cera Una Volta Vinska Etiketa je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Cera Una Volta Vinska Etiketa se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Cera Una Volta Vinska Etiketa ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Dimenzije in embalaža: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Oznake: wine, packaging, illustration, label design
Proizvodna tehnologija: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Oblikovalski izziv: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Raziskave: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspiracija: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Trajanje projekta: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Potek delovanja: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Člani ekipe: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Zasluge za slike: 3D Render: Bruno Haver
Photography: Giovanni Murgia