V Series Mulčer za sadovnjake by Vladimir Zagorac

V Series Mulčer za sadovnjake by Vladimir Zagorac is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje kmetijskega orodja, opreme in strojev Competition Category.

SrebrnaKmetijska oprema· 2021

V Series Mulčer za sadovnjake

by Vladimir Zagorac

Client: FPM Agromehanika

Srebrna nagrada A' Design Award Winner in Kmetijska oprema Category

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The Design

About V Series Mulčer za sadovnjake

Serija V je mulčer, zasnovan za delo v sadovnjakih in vinogradih. Stroj je izdelan iz varjenega jekla s prašno barvanim ali pocinkanim zaključkom. Ostre, gibalno usmerjene linije, velike ravne površine in fasetirani detajli izhajajo iz prenovljenega logotipa podjetja. Glava spominja na silhueto gore Rtanj, ob vznožju katere se nahaja tovarna. Oblika stranske maske je izpeljana iz konjske glave. Konstrukcijska rebra dodajajo robustnost. Na voljo so tri delovne širine, okvir z bočnim premikom pa omogoča sprednjo, zadnjo ali kombinirano pritrditev na traktor.

The Recognition

About the Srebrna nagrada A' Design Award

V Series Mulčer za sadovnjake je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od V Series Mulčer za sadovnjake se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. V Series Mulčer za sadovnjake je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The headstock was designed to resemble the characteristic silhouette of Mount Rtanj, at the foot of which the company is located. The mountain has many positive connotations locally which helps builds trust. The reinforced side mask represents a horse's head, a symbol of strength, fidelity, and perseverance, further associating with the brand. Robustness is highlighted by ribs, while the impression of orderliness and discipline is achieved by concealed joining and bolt layout.
Dimensions & Packaging: Width: 220cm, Depth: 97cm, Height: 87cm (for 200cm working grip), Weight 400kg
Tags: Mulcher, Shredder, Orchard, Vineyard, Dynamics, Strength, Perseverance, Symbolism
Production Technology: Welded steel, powder-coated / galvanized
Design Challenge: Maximum usage of laser cutting, large surfaces, and a minimum number of bends was planned to simplify production and avoid potential errors in production. Interventions in form details that allow easy positioning and fitting of elements, as well as notches that define the positions and length of weld lines, were implemented. The main objective was to reduce the human factor and minimize the number of operations while achieving the quality of workmanship at the level of European competition.
Research: The strong physiognomy is dominated by sharp, directed forms, and massive faceted details. Elongated silhouette in the direction of movement complies with the latest CE certification rules. Special attention was given to the attachment frame, as it is one of the elements often overlooked when designing this type of product. The design simplifies the production of skids and the side mask, a characteristic part that leaves the manufacturer space to demonstrate quality workmanship.
Inspiration: The V mulcher series was designed after a complete rebranding of the company. The idea was to use only the latest technologies that give a superior and consistent quality of workmanship within the limitations of the material. The appearance of the machine is derived from the redesigned logo and features sharp motion-oriented lines, large flat surfaces, and distinctive details. Bold graphics were used to potentiate the main directions of the form and emphasize dynamics.
Project Duration: Product design and development took one and a half years to complete. The project was executed in Belgrade and Boljevac, Serbia.
Operation Flow: Several variations of the machine with different options of the headstock and output assembly are available. The side shift attachment frame allows three types of attachment to the tractor - front, rear, or both, and is available in manual or hydraulic shift option. The output assembly is available as a rubber curtain or counter-knives for fine shredding. Three working grips are available - 155, 180, and 200cm. The presented model features a hydraulic offset, front and rear-mounting, and rubber curtain.
Team Members: Designer: Vladimir Zagorac
Mechanical Engineer (FPM): Miomir Jovanovic
Chief R&D Engineer (FPM): Zoran Lapadatovic
Image Credits: Vladimir Zagorac