Branding Accademia of Perugia Sistem Blagovne Znamke In Kampanja – avtor Paul Robb

Delo Branding Accademia of Perugia Sistem Blagovne Znamke In Kampanja avtorja Paul Robb je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2021

Branding Accademia of Perugia Sistem Blagovne Znamke In Kampanja

avtor/ica: Paul Robb

Naročnik: Accademia Di Belle Art Perugia

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Potrjeni dobitnik nagrade

Preverite status nagrade za #108380

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Branding Accademia of Perugia Sistem Blagovne Znamke In Kampanja

Accademia iz Perugie je potrebovala novo vizualno identiteto, ki bi odražala željo institucije, da se hitro premakne v prihodnost. S&P je sodeloval z osebjem in študenti ABA, da bi vključil različne oddelke in vidike akademije. Oblikovalci' Izziv je bil ustvariti enotno kinetično identiteto in arhitekturo blagovne znamke, ki daje individualnost posameznim tečajem. Ustvarili so energičen, robusten in pozitiven sistem identitete, ki deluje v različnih umetnostih in se izogiba tipičnim klišejem in konvencijam.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Branding Accademia of Perugia Sistem Blagovne Znamke In Kampanja je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Branding Accademia of Perugia Sistem Blagovne Znamke In Kampanja se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Branding Accademia of Perugia Sistem Blagovne Znamke In Kampanja je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimenzije in embalaža: Online and outdoor campaign
Oznake: Type, Campaign, Art school
Proizvodna tehnologija: The material was both digital and print
Oblikovalski izziv: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Raziskave: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiracija: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Trajanje projekta: June-October, Perugia Italy
Potek delovanja: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Člani ekipe: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Zasluge za slike: Paul Robb