Tongrentang Zhima Health Notranje oblikovanje trgovine – avtor Yong Wong

Delo Tongrentang Zhima Health Notranje oblikovanje trgovine avtorja Yong Wong je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

ZlataInterier· 2021

Tongrentang Zhima Health Notranje oblikovanje trgovine

avtor/ica: Yong Wong

Naročnik: Beijing Tongrentang Health

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Interier

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Preverite status nagrade za #108738

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Dizajn

O dizajnu Tongrentang Zhima Health Notranje oblikovanje trgovine

Tongrentang Zhima Health je doživetjska trgovina v Pekingu. Trgovina obsega 5000 kvadratnih metrov na treh nadstropjih. Na enem mestu so na voljo prehranska dopolnila, hranilna živila in izdelki za zdravje, ki vključujejo zdravstveno tehnologijo. V notranjosti so uporabljene velike površine kontrastnih materialov, kot sta masivni les in medenina. Od pritličja navzgor so predstavljene štiri teme, in sicer povpraševanje, hrana, okrevanje in zdravljenje. Trgovina služi tudi kot udoben družabni prostor za stranke.

Priznanje

O nagradi Zlata nagrada A' Design Award

Tongrentang Zhima Health Notranje oblikovanje trgovine je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Tongrentang Zhima Health Notranje oblikovanje trgovine se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Tongrentang Zhima Health Notranje oblikovanje trgovine ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimenzije in embalaža: 5000 square meters, 3 floors
Oznake: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Proizvodna tehnologija: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Oblikovalski izziv: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Raziskave: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiracija: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Trajanje projekta: This project started in May 2019 and finished in December 2019 in Beijing.
Potek delovanja: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Člani ekipe: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Zasluge za slike: Beijing Wuxiang Space Architecture Design