600th Anniversary Temple of Heaven Alkoholne Pijače by Jiuzhou Li

600th Anniversary Temple of Heaven Alkoholne Pijače by Jiuzhou Li is a highly esteemed winner of the very prestigious 2021 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2021

600th Anniversary Temple of Heaven Alkoholne Pijače

by Jiuzhou Li

Client: Beijing Temple of Heaven Store

Železna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #108746

View at A' Design Award Press Release Award Badge

Colors

The Design

About 600th Anniversary Temple of Heaven Alkoholne Pijače

Nebeški tempelj v Pekingu na Kitajskem ima 600-letno zgodovino. Za teh nepozabnih 600 let je bila oblikovana skupina spominskih belih duhov. Način izražanja je sodoben in vsebuje tradicijo. Starodavni kitajski koncept "okroglo nebo in kvadratna zemlja" se dobro odraža v tej zasnovi. Vsakdo ima dobra pričakovanja, tako kot odhod v nebeški tempelj častit boga, upanje Vsak kotiček sveta, Stabilnost in bogastvo, Leto za letom, Večni mir.

The Recognition

About the Železna nagrada A' Design Award

600th Anniversary Temple of Heaven Alkoholne Pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od 600th Anniversary Temple of Heaven Alkoholne Pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si 600th Anniversary Temple of Heaven Alkoholne Pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Temple of Heaven in Beijing, China has a history of 600 years. For this memorable 600 years, a group of commemorative white spirits was designed.
The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design.
Everyone has good expectations, just like going to the temple of heaven to worship god, hope" Every corner of the world, Stability and Richness, Year after year, Forever peace".
Dimensions & Packaging: Bottle size: Width 66mm x Depth 66mm x Height 260mm
Round outer packing size: diameter 120mm x Height 300mm
Square suit: Width 200mm x Depth 200mm x Height 360mm
Tags: product design, Liquor, Temple of Heaven, New Chinese Style, Sacrificing Heaven
Production Technology: Glass is used as the main body and the outer layer of the round cap at the bottle mouth is made of alloy. The color of glass bottle body uses UV printing technology. The outer packing material is a combination of paper and alloy.
Design Challenge: The most difficult part is how to combine the ancient traditional customs of worshipping heaven and worshiping God in China with product design, and how to make products conform to modern international aesthetics while retaining the ancient traditional elements of China.
Research: The design of the wine bottle breaks through the old design of most traditional Chinese liquor containers. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Climate and land are closely related to the quality of liquor.
Inspiration: 2020 is the 600th anniversary of the completion of the Temple of Heaven. For this important anniversary, a set of four bottles of commemorative wine was designed.
Why are they divided into four sections？Because, the temple of heaven is the place where the power of light shines strongest. Is the " heaven diagram " in the book of changes. " heaven diagram " contains four virtues: kindness, propriety, loyal and integrity.
Project Duration: The project started in April 2019 in Beijing and finished in January 2020 in Beijing
Operation Flow: The packaging adopts reusable packaging, which is fixed by upper and lower alloy buckles. The upper buckle is the imperial seal of the emperor, and the lower buckle is the logo of "600th Anniversary Temple of Heaven". The outer packaging of wine can be opened by removing the two buckles respectively.