Cilly Embalaža za pločevinko pijače by Guangzhou Cheung Ying Design Co., Ltd.

Cilly Embalaža za pločevinko pijače by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2021

Cilly Embalaža za pločevinko pijače

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Bronasta nagrada A' Design Award Winner in Embalaža Category

13,194

Verified Award Winner

Verify Award Status for #110699

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cilly Embalaža za pločevinko pijače

Cilly je oblikovanje embalaže za sok kitajske jagode (Rosa roxburghii), namenjen mladim potrošnikom. Sok je zasnovan tako, da med obroki osveži okus, hkrati pa ponuja zdravo in hranljivo izbiro. Embalaža je aluminijasta pločevinka s prostornino 245 ml. Pločevinka meri 65 mm v dolžino, 65 mm v širino in 95 mm v višino. Grafika združuje slog grafitov s pop artom. Ime blagovne znamke je postavljeno znotraj abstraktnega učinka brizganja soka. Žive kontrastne barve pločevinki dajejo mladosten in moderen videz.

The Recognition

About the Bronasta nagrada A' Design Award

Cilly Embalaža za pločevinko pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Cilly Embalaža za pločevinko pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Cilly Embalaža za pločevinko pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Dimensions & Packaging: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tags: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Research: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Inspiration: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Project Duration: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Operation Flow: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu