Kum-Kum Embalaža Za Vodo by Backbone Branding

Kum-Kum Embalaža Za Vodo by Backbone Branding is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2021

Kum-Kum Embalaža Za Vodo

by Backbone Branding

Client: Backbone Branding

Zlata nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #111780

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Colors

The Design

About Kum-Kum Embalaža Za Vodo

Steklenička ima na štirih straneh simetrične kapljice, dve obrnjeni navzgor in dve navzdol, ki oblikujejo obliko vode v njeni dinamični utemeljitvi. Kar zadeva etiketo in logotip, je Backbone Branding ustvaril kombinacijo etikete in napolnjene steklenice, ki prikazuje prosojnost in plastičnost vode v njeni dinamiki. Modri odtenek zadnje etikete se harmonično zlije s steklenico in zaradi loma svetlobe skozi tekočino naredi steklenico vidno, bel logotip znamke na prozorni etiketi pa postane viden zaradi modro obarvane etikete. zadnja nalepka.

The Recognition

About the Zlata nagrada A' Design Award

Kum-Kum Embalaža Za Vodo je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Kum-Kum Embalaža Za Vodo se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Kum-Kum Embalaža Za Vodo ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensions & Packaging: Width 65mm x Depth 55mm x Height 320mm
Tags: water, transparency, minimalism, structure, packaging, design, dynamics
Production Technology: PET bottle
Transparent label
Design Challenge: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Research: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiration: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Project Duration: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Operation Flow: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Team Members: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Image Credits: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion