Who's That Eating Razgibana Slikovna Knjiga by Keitaro Sugihara

Who's That Eating Razgibana Slikovna Knjiga by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ZlataGrafika· 2021

Who's That Eating Razgibana Slikovna Knjiga

by Keitaro Sugihara

Client: Keitaro Sugihara

Zlata nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Who's That Eating Razgibana Slikovna Knjiga

Ta interaktivna razgibana knjiga predstavlja sedem živali, ki uživajo svoje najljubše priboljške, pri čemer vsaka z 3D razgibano zgibanko prikazuje svoj značilni način hranjenja. Vsaka razgibana ilustracija je zasnovana z eno izrezano stranjo in drugo podložno stranjo, ki razkrije notranjost vsakih ust in zagotovi strukturno celovitost. Ta preprosta zasnova v kombinaciji s papirnatimi kolažnimi ilustracijami oživlja vsako žival. Besedilo vključuje zvoke hranjenja z japonsko onomatopejo in spodbuja bralca, da odpira in zapira strani, medtem ko živali žvečijo.

The Recognition

About the Zlata nagrada A' Design Award

Who's That Eating Razgibana Slikovna Knjiga je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Who's That Eating Razgibana Slikovna Knjiga se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Who's That Eating Razgibana Slikovna Knjiga ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.