Zhanggong Times Embalaža za žgane pijače – avtor Wen Liu

Delo Zhanggong Times Embalaža za žgane pijače avtorja Wen Liu je izjemno cenjeni dobitnik prestižne nagrade 2021 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2021

Zhanggong Times Embalaža za žgane pijače

avtor/ica: Wen Liu

Naročnik: Jiangxi Zhanggong Liquor Co., Ltd

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

16,802

Potrjeni dobitnik nagrade

Preverite status nagrade za #112289

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Zhanggong Times Embalaža za žgane pijače

Zhanggong Times je oblikovanje embalaže za bajiu, proizveden v provinci Jiangxi na Kitajskem. Steklenica je izdelana iz keramike z dekorativnim žganjem. Sprednja stran škatle uporablja narebrčen papir, glavni logotip pa je nameščen na kovinski plošči. Oblikovanje navdih jemlje iz mesta Ganzhou, znanega kot rojstni kraj rdeče kulture. Rdeča barva je uporabljena kot simbolna barva in je združena s pomožno grafiko. Umirjena ilustracija prikazuje regionalne geografske in zgodovinske elemente, vključno z reko Gan. Embalaža merí 160 krat 120 krat 330 milimetrov.

Priznanje

O nagradi Železna nagrada A' Design Award

Zhanggong Times Embalaža za žgane pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Zhanggong Times Embalaža za žgane pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Zhanggong Times Embalaža za žgane pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Dimenzije in embalaža: 160mm*120mm*330mm
Oznake: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Proizvodna tehnologija: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Oblikovalski izziv: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Raziskave: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inspiracija: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Trajanje projekta: The project started in May 2020 and finished in August 2020 in Shenzhen.
Potek delovanja: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Člani ekipe: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Zasluge za slike: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.