New HQ New Rules Sistem oznak by Hd Communication Kft.

New HQ New Rules Sistem oznak by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2021

New HQ New Rules Sistem oznak

by Hd Communication Kft.

Client: Magyar Telekom

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About New HQ New Rules Sistem oznak

New HQ New Rules je sistem oznak, ustvarjen za nov sedež podjetja Magyar Telekom. Oznake predstavljajo niz pravil o vedenju v pisarni. Zasnova je čista, a igriva, tako da so pravila vabljiva namesto zapovedujoča. Ilustracije s humorjem in človeškim pridihom prikazujejo vsakodnevne pisarniške situacije. Analogni slog je v nasprotju z velikostjo in sodobnim značajem stavbe. Namen je vzbuditi takojšen čustveni odziv in spodbuditi ljudi, da pravila upoštevajo z nasmehom.

The Recognition

About the Srebrna nagrada A' Design Award

New HQ New Rules Sistem oznak je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od New HQ New Rules Sistem oznak se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. New HQ New Rules Sistem oznak je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Tags: Office building, Signage, Illustration, Design, System of Norm
Inspiration: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Project Duration: Permanent
Team Members: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

Read the Press Release