BSTN Raffle Škatla Za Superge – avtor Ralf Kauffmann

Delo BSTN Raffle Škatla Za Superge avtorja Ralf Kauffmann je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

SrebrnaOglaševanje· 2021

BSTN Raffle Škatla Za Superge

avtor/ica: Ralf Kauffmann

Naročnik: Brainartist GmbH

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Oglaševanje

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Dizajn

O dizajnu BSTN Raffle Škatla Za Superge

Naloga je bila oblikovati in izdelati akcijsko figuro za čevlje Nike. Ker ta čevelj združuje dizajn bele kačje kože s svetlo zelenimi elementi, je bilo jasno, da bo akcijska figura kontorcionist. Oblikovalci so figuro v zelo kratkem času skicirali in optimizirali kot akcijsko figuro v stilu znanih akcijskih junakov. Nato so zasnovali majhen strip z zgodbo in to figuro izdelali v 3D tisku s kakovostno embalažo.

Priznanje

O nagradi Srebrna nagrada A' Design Award

BSTN Raffle Škatla Za Superge je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od BSTN Raffle Škatla Za Superge se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. BSTN Raffle Škatla Za Superge je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.

But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.

From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.

And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene.
Dimenzije in embalaža: Hero: 30cm
Box : 40cm
Oznake: 3d Printing, Packaging, Design, Raffle, Limited Edition,
Proizvodna tehnologija: 3D-Printing for Figure
Plastic and cardboard for the Box
Oblikovalski izziv: Timetable from idea to delevering: 6 Weeks
Raziskave: The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
Inspiracija: By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern.
Trajanje projekta: The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
Člani ekipe: Ralf Kauffmann
Martin Stüwe
Chris Maier
Zasluge za slike: Copyright by Brainartist, Nike and BSTN.