Times Pavilion Primarna funkcija: Razstavni paviljon by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Primarna funkcija: Razstavni paviljon by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

SrebrnaInterier· 2021

Times Pavilion Primarna funkcija: Razstavni paviljon

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

Srebrna nagrada A' Design Award Winner in Interier Category

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The Design

About Times Pavilion Primarna funkcija: Razstavni paviljon

Besedilo knjige: Paviljon Times je razstavni prostor, ustvarjen za kitajsko nepremičninsko podjetje. Paviljon se oddaljuje od statičnih notranjih postavitev. Premična stena, sestavljena iz velikih zaslonov LED, se lahko zloži in prestavi vzdolž tira. Povezava tira, mehanike in programa premika steno naprej in nazaj ter tako spreminja prostor. Zasloni prikazujejo zgodovino razvoja podjetja in jih je mogoče posodabljati v realnem času, kar zmanjšuje materialno potratnost tiskanih prikazov. Postavitev sledi gibanju človeka in tako oblikuje neprekinjeno panoramsko pot.

The Recognition

About the Srebrna nagrada A' Design Award

Times Pavilion Primarna funkcija: Razstavni paviljon je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Times Pavilion Primarna funkcija: Razstavni paviljon se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Times Pavilion Primarna funkcija: Razstavni paviljon je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu