C-MAX Branding Identity Blagovna identiteta by Fengnan Lin

C-MAX Branding Identity Blagovna identiteta by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2021

C-MAX Branding Identity Blagovna identiteta

by Fengnan Lin

Client: C-Max

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About C-MAX Branding Identity Blagovna identiteta

Blagovna identiteta C-MAX je program vizualne identitete, ustvarjen za tehnološko podjetje, ki deluje na področju računalništva v oblaku in velepodatkov (big data). Logotip združuje črke CMAX s pogostimi kodnimi simboli, vključno z zavitimi oklepaji, pomišljajem in puščico, ki simbolizirajo izračunavanje in urejeno gibanje podatkov. Črna barva izraža natančnost, medtem ko barvite pomožne grafike nakazujejo svetel svet, zgrajen s tehnologijo. Identiteta je uporabljena na vizitkah, delovnih izkaznicah, beležkah in platnenih torbah, z uporabo štiribarvnega tiska in UV-lakiranja.

The Recognition

About the Bronasta nagrada A' Design Award

C-MAX Branding Identity Blagovna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od C-MAX Branding Identity Blagovna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. C-MAX Branding Identity Blagovna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.