Srebrna Tisk · 2021
S6 Foundry Sistem Blagovne Znamke In Kampanja
by Paul Robb and Moira Bartoloni
- Srebrna nagrada A' Design Award 2021 in Tisk
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 39,295
- Verification code AA99F7AC65 · Verify this award
Colors
About S6 Foundry Sistem Blagovne Znamke In Kampanja
Blagovna znamka S6 Foundry in njena kasnejša knjiga vzorcev tipov sta bila zasnovana tako, da ustvarita veselje do nove tipografije in pozicionirata vizualni jezik znamke. Svetla in vesela paleta toplih barv ter izrazit in presenetljiv jezik oblik ujame duha, spominjajoč se na tradicionalno pisavo zabavnega sejma iz leta 1900. Dizajni so bili razviti kot kalejdoskop oblik in elementov za ustvarjanje prave vizualne skladnosti etosa blagovnih znamk in nove smeri komercialnih pisav po meri.
About the Srebrna nagrada A' Design Award
S6 Foundry Sistem Blagovne Znamke In Kampanja je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od S6 Foundry Sistem Blagovne Znamke In Kampanja se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. S6 Foundry Sistem Blagovne Znamke In Kampanja je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Press Kit
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
