Spiderweb Ključni Vizualni Element by Mateus Morgan de Aguiar

Spiderweb Ključni Vizualni Element by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Računalniška grafika, 3D modeliranje, teksturiranje in upodabljanje Competition Category.

ZlataRačunalniška grafika· 2021

Spiderweb Ključni Vizualni Element

by Mateus Morgan de Aguiar

Client: Morgan Studio

Zlata nagrada A' Design Award Winner in Računalniška grafika Category

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The Design

About Spiderweb Ključni Vizualni Element

Glavna ideja je bila ustvariti nekaj, kar pritegne vso pozornost izdelku, pri tem uporabiti čim manj elementov in hkrati ustvariti neko povezavo s ciljno javnostjo. Spletni element se nanaša tudi na oprijem čevlja in njegovo divjo naravo, kar izdelku daje osebnost. Razpoloženje prenaša tudi tehnologijo, prisotno na bistvu čevlja in ščepec mističnega jezika, ki prihaja z elementom pajkove mreže, ki predstavlja tudi oprijem podplata.

The Recognition

About the Zlata nagrada A' Design Award

Spiderweb Ključni Vizualni Element je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Spiderweb Ključni Vizualni Element se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Spiderweb Ključni Vizualni Element ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando