VB Home Oblikovanje Trgovine by Martin Chow

VB Home Oblikovanje Trgovine by Martin Chow is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

BronastaInterier· 2021

VB Home Oblikovanje Trgovine

by Martin Chow

Client: Hot Koncepts Design Ltd.

Bronasta nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

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Colors

The Design

About VB Home Oblikovanje Trgovine

To je prva trgovina za domače storitve Villeroy in Boch (VB Home) na Kitajskem. Trgovina se nahaja v obnovljenem prostoru, ki je bil prej tovarna. Dizajner je za notranjost predlagal temo "Home sweet home" na podlagi uporabe izdelkov VB in evropskega življenjskega sloga. Oblikovalci porabijo veliko časa za razumevanje zgodovine in različnih vrst izdelkov VB. Po pogovoru z naročnikom so se končno vsi strinjali s temo "Dom sladki dom" za notranjo opremo.

The Recognition

About the Bronasta nagrada A' Design Award

VB Home Oblikovanje Trgovine je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od VB Home Oblikovanje Trgovine se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. VB Home Oblikovanje Trgovine sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the first shop for Villeroy & Boch home servies (VB Home) in China. The shop ia located in renovation area, it was a factory before. Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle.
Dimensions & Packaging: The shop is around 1000 square meter.
Tags: #shop, # VBhome, #Villeroy&Boch, #Homesweethome, #interior, #hotkoncepts, #martinchow
Production Technology: Wall paper, paint finish, tiles and stone are the main materials applied in the shop.This
Design Challenge: The hardest part of the design must be the limited construction budget, especially in very special year 2020. Lucky we have excellent products, so the main job for designer is highlight the products with theme "home".
Research: As it is the first shop for VB home, so designer must clearly understand history and product characters of Villeroy & Boch. It is famous German brand which started form 1748. Therefore designer really hope to bring German touch in the shop, in terms of lifestyle, taste and even smell.
Inspiration: Designer proposed the them "Home sweet home" to the interiors based on the application of VB products and European lifestyle. Therefore entry is very imporatant as it is the frist impression. Designer proposed lots of plant but no single product image to enhance the home theme. After entering the shop, the first thing we see is the home setting such as open kitchen, dinning and living areas with all VB products. Customers would feel relax to stay and select products in the shop.
Project Duration: The project started in April 2020 and finished in October 2020 in Shnaghai, China.
Operation Flow: This is the first shop for Villeroy & Boch home series (VB home) in China. Designer spend much time on understanding the history and different types of VB products. After the discussion with the client, finally all agreed the them "Home sweet home" for the interior design. Designer also hope to bring European lifestyle to all customers through the interior setting, use of open ceiling and even smell of the shop.
Patents: Copyright belongs to Hot Koncepts Design Limited.
Team Members: Martin Chow,
Yu Wen Xian,
Fang Ying
Image Credits: Photographer Kimi Guan.