Changle Embalaža za žgane pijače – avtor Hai Xia Huang

Delo Changle Embalaža za žgane pijače avtorja Hai Xia Huang je izjemno cenjeni dobitnik prestižne nagrade 2021 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2021

Changle Embalaža za žgane pijače

avtor/ica: Hai Xia Huang

Naročnik: Yuto Group

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

10,901

Potrjeni dobitnik nagrade

Preverite status nagrade za #116260

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Changle Embalaža za žgane pijače

Changle je oblikovanje embalaže za kitajsko zdravilno vino. Zunanja škatla je izdelana iz valovitega kartona in se lahko zloži v ravno obliko za transport, nato pa se hitro sestavi v polnilnici. Zlaganje škatle prihrani prostor in stroške pošiljanja. Grafika prikazuje vednozeleno drevo, ki rase navzgor in navzven, skupaj s ploščadjo gljive Ganoderma, žerjavom in gorami Nanshan. Na sliki so tudi longan, kitajski dresnik (goji jagode) in dahurska angelika. Uporabljene so svetle retro barve. Škatla ima dimenzije 100 x 100 x 270 milimetrov in vsebuje 500-mililitrsko steklenico.

Priznanje

O nagradi Železna nagrada A' Design Award

Changle Embalaža za žgane pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Changle Embalaža za žgane pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Changle Embalaža za žgane pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Dimenzije in embalaža: Box：100mmx100mmx270mm
Bottle：500ml
Oznake: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Proizvodna tehnologija: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Oblikovalski izziv: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Raziskave: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inspiracija: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Trajanje projekta: The project done within 1 months in Shenzhen.
Potek delovanja: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Člani ekipe: Designer:Huang Hai xia, Art direction:Li Yu Chun