Professor Watermelon Embalaža za ustno vodico by Gaowei Xin, Cui Peng and Fengqi Qiao

Professor Watermelon Embalaža za ustno vodico by Gaowei Xin, Cui Peng and Fengqi Qiao is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2021

Professor Watermelon Embalaža za ustno vodico

by Gaowei Xin, Cui Peng and Fengqi Qiao

Client: Shandong Veikao Advertising Co., Ltd

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Professor Watermelon Embalaža za ustno vodico

Professor Watermelon je zasnova embalaže za ustno vodico, ustvarjena za mlade potrošnike. Steklenice so izdelane iz razgradljivega materiala PET, etikete pa so natisnjene na posebnem papirju s tehnologijo tiska s posebnimi barvami. Velika steklenica vsebuje 550 ml in ima ločen zunanji pokrovček z oznako merilne lestvice, tako da lahko ustno vodico odmerite in nalijete brez neposrednega stika. Na voljo je tudi manjša steklenica s prostornino 100 ml za potovanja. Manjšo steklenico lahko znova napolnite iz velike steklenice in jo ponovno uporabite. Celotna oblika je enostavna in kompaktna.

The Recognition

About the Srebrna nagrada A' Design Award

Professor Watermelon Embalaža za ustno vodico je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Professor Watermelon Embalaža za ustno vodico se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Professor Watermelon Embalaža za ustno vodico je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mouthwash package designed for young people. It adopts environmental friendly and degradable pet new materials. The outer cover with capacity scale is designed separately for large bottle mouthwash, which makes it more hygienic for consumers to pour into the outer cover when using. At the same time, a 100ml small bottle is developed, so that consumers can pour large bottle mouthwash into small bottle, which is convenient for business trip.
Dimensions & Packaging: Large bottle of mouthwash: width (62mm) x height (235mm), bottle capacity 550ml
Small bottle of mouthwash: width (53mm) x height (72mm), bottle capacity 100ml
Tags: Mouthwash packaging, innovation, environmental protection, mold, Veikao
Production Technology: The packaging of the product is made of environmental friendly and degradable new pet material, and the label of the bottle body is printed with special paper and spot color technology.
Design Challenge: At the same time, the development of the model and the calculation of the capacity can facilitate the use and portability of consumers.
Research: Through the Internet big data, we found that young people are the main buyers of mouthwash. Young people like products that are more concise, environmentally friendly and portable. They think about the characteristics that young consumers pay attention to in the design. The whole product is simple and fashionable, with environmental protection and portability
Inspiration: The structure of mouthwash products on the market is rigid and bulky, which is not in line with the aesthetic of young people on the Internet. It is very unsanitary to drink the mouthwash directly when using the products on the market. The large bottle has a separate cover with a capacity scale, which will not cause secondary pollution. At the same time, there is no small capacity bottle on the market. Designers have developed a 100ml small bottle, which is convenient for consumption and carrying.
Project Duration: The project will be launched in October 2020 and completed within three months. The design is completed in Jinan and the production is in Guilin.
Operation Flow: The new product packaging innovation is more simple and environmentally friendly. At the same time, the outer cover of the large bottle can be used as a small container, which is marked with the capacity scale, so that consumers can use it more accurately and will not cause the secondary pollution of the mouthwash. The small bottle design is that when the mouthwash is used up, the liquid in the large bottle can be poured into the small bottle, which is convenient for consumers to travel, easy to carry, and the small bottle can be reused.
Team Members: Designer：
Gaowei Xin,
Cui Peng,
Fengqi Qiao
Image Credits: Xin Gaowei, 2020.