Prow Thai Brendiranje in embalaža – avtor Piti Amornlertwattana

Delo Prow Thai Brendiranje in embalaža avtorja Piti Amornlertwattana je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Prow Thai Brendiranje in embalaža

avtor/ica: Piti Amornlertwattana

Naročnik: Prow Thai

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Prow Thai Brendiranje in embalaža

Oblikovanje si prizadeva ustvariti svežo in sodobno podobo za Prow Thai, blagovno znamko deviškega kokosovega olja in kozmetike, ki so jo ustanovili kmetovalci v južni Tajski. Navdahnjena z naravno obliko kokosa, embalaža prikazuje pikčast barvni vzorec in živahno barvno paleto, ki odražata rokodelstvo in vitalnost izdelkov. Splošni beli ton, ki spominja na kokosovo meso, simbolizira čistost, čistočo in organsko naravo blagovne znamke.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Prow Thai Brendiranje in embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Prow Thai Brendiranje in embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Prow Thai Brendiranje in embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Dimenzije in embalaža: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Oznake: branding, packaging, virgin coconut oil, cosmetic, lotion
Proizvodna tehnologija: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Oblikovalski izziv: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Raziskave: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspiracija: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Trajanje projekta: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Potek delovanja: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Zasluge za slike: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com