Cosmetea Pop Up Notranje oblikovanje maloprodajnega prostora – avtor Lina Chen and Yiting Ma

Delo Cosmetea Pop Up Notranje oblikovanje maloprodajnega prostora avtorja Lina Chen and Yiting Ma je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

ZlataInterier· 2021

Cosmetea Pop Up Notranje oblikovanje maloprodajnega prostora

avtor/ica: Lina Chen and Yiting Ma

Naročnik: Nax Architects

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Interier

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Preverite status nagrade za #117099

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Dizajn

O dizajnu Cosmetea Pop Up Notranje oblikovanje maloprodajnega prostora

Cosmetea Pop Up je maloprodajna in razstavna trgovina v Šanghaju na Kitajskem. Prostor v velikosti 9 kvadratnih metrov zaseda nekdanjo restavracijo s parjenimi žemljicami na ulici Yuyuan, cesti z več kot 100-letno zgodovino. Zasnova združuje čaj s kozmetiko. Dramatična odprtina na fasadi, navdihnjena z obliko čajnega vrča iz logotipa znamke, se razteza v ozek krožni predor, obložen z zrcalnim nerjavnim jeklom in osvetljen z LED trakovi. Police so vstavljene v posebej izdelane reže, zasnovane po principu mozničnih spojev. Rdeča stenska omara služi za razstavljanje in shranjevanje.

Priznanje

O nagradi Zlata nagrada A' Design Award

Cosmetea Pop Up Notranje oblikovanje maloprodajnega prostora je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Cosmetea Pop Up Notranje oblikovanje maloprodajnega prostora se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Cosmetea Pop Up Notranje oblikovanje maloprodajnega prostora ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimenzije in embalaža: Area: 9 sqm
Type: Pop-up Shop
Oznake: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Proizvodna tehnologija: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Oblikovalski izziv: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Raziskave: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiracija: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Trajanje projekta: Location: Shanghai, China
Completion time: the end of 2019
Potek delovanja: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Člani ekipe: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Zasluge za slike: Raitt Liu