BFC Super Experience Center Primarna funkcija: Notranje oblikovanje razstavnega prostora by Gustaf Kan

BFC Super Experience Center Primarna funkcija: Notranje oblikovanje razstavnega prostora by Gustaf Kan is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

SrebrnaInterier· 2021

BFC Super Experience Center Primarna funkcija: Notranje oblikovanje razstavnega prostora

by Gustaf Kan

Client: Forte Group Wuhan Company

Srebrna nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About BFC Super Experience Center Primarna funkcija: Notranje oblikovanje razstavnega prostora

Besedilo knjige: BFC Super Experience Center je prodajni razstavni prostor in trgovinska notranjost v mestu Vuhan na Kitajskem. Prostor obsega 4.380 kvadratnih metrov na treh nadstropjih. Jedro postavitve tvori atrijski teater z odprtimi volumni in povezovalnimi galerijami. Površine so ustvarjene s prepogibanjem in razdrobitvijo, z uporabo stekla, ogledal, kovinskih plošč z zrcalnim sijajem, kovinske mreže in LED zaslonov. Digitalni mediji, interaktivne instalacije in osvetlitev vodijo obiskovalce po poti gibanja. Notranjost na prvem mestu predstavlja vsebine življenjskega sloga, šele nato prodajo nepremičnin.

The Recognition

About the Srebrna nagrada A' Design Award

BFC Super Experience Center Primarna funkcija: Notranje oblikovanje razstavnega prostora je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od BFC Super Experience Center Primarna funkcija: Notranje oblikovanje razstavnega prostora se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. BFC Super Experience Center Primarna funkcija: Notranje oblikovanje razstavnega prostora je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
Dimensions & Packaging: Area: 4,380 m2
Floors: 3
Tags: Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
Production Technology: Surface and multi-folding design techniques.
Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors).
Glass(mirror): transparent, present vs. absent; literal vs. physical.
Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate.
Metal mesh + glass(mirror)
Metal plates
LED Screen
Design Challenge: Professional deepening, effective management, communication and coordination, mock-up control.
In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party.
Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark.
Research: We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning.
The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations.
Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space.
Inspiration: In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
Project Duration: This project started in April 2018 in Wuhan city, China and open in August 2020.
Operation Flow: emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
Team Members: Chief designer:Gustaf Kan
Designer:Jimmy Yung
Designer:Walter Chang
Designer:Jun Wang
Lighting consultant:Sherry Yang
Project manager:Henry Hang
Image Credits: Photographer Boris Shiu