Prakrishi Embalaža za suho sadje – avtor Vishal Vora

Delo Prakrishi Embalaža za suho sadje avtorja Vishal Vora je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2021

Prakrishi Embalaža za suho sadje

avtor/ica: Vishal Vora

Naročnik: Prakrishi

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #117439

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Dizajn

O dizajnu Prakrishi Embalaža za suho sadje

Prakrishi je linija embalaže za suho sadje, ustvarjena za indijski trg. Oblikovanje predstavlja vizualno zgodbo o kraljestvu zdravja, v kateri je vsak suh sadež prikazan kot kralj svojega lastnega kraljestva. Embalaža je monokromatska, le suho sadje je natisnjeno v barvah, tako da hrana postane osrednja točka vsakega pakiranja. Linija uporablja vrečke z zadrgo (zip lock) s štiribarvnim tiskom. Vsako pakiranje meri 140 mm v širino in 210 mm v višino. Cilj je, da je izdelek jasen in prepoznaven na natrpani polici.

Priznanje

O nagradi Zlata nagrada A' Design Award

Prakrishi Embalaža za suho sadje je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Prakrishi Embalaža za suho sadje se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Prakrishi Embalaža za suho sadje ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimenzije in embalaža: Width 140mm X Height 210mm
Oznake: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Proizvodna tehnologija: Swiss Pack Zip Lock Packaging With 4 Color Printing
Oblikovalski izziv: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Raziskave: Understand the consumer mind set and need of the very market it is going to sell,
Inspiracija: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Trajanje projekta: The project started in July 2020 in India and finished in December 2020 in India
Potek delovanja: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patenti: None
Člani ekipe: Vishal Vora and Team
Zasluge za slike: Vishal Vora and Team