Better than Perfect Revija by Gerhard Kirchschlaeger

Better than Perfect Revija by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 Bronasta nagrada A' Design Award in Oblikovanje tiskanih in objavljenih medijev Competition Category.

BronastaTisk· 2021

Better than Perfect Revija

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

Bronasta nagrada A' Design Award Winner in Tisk Category

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Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Revija

Better than Perfect je revija o hrani, ki spletni kulinarični blog prenaša v tiskano obliko. Recepti so ustvarjalni, a hkrati preprosti, vsak recept pa je predstavljen na dvostranski razpotegnjeni strani z velikimi fotografijami in živahno tipografijo. Postavitev izkorišča obilico praznega prostora in prekinja običajne vzorce gledanja, s čimer ustvarja vizualno napetost. Revija meri 22 krat 31 centimetrov in obsega 32 strani. Uporabljeni so recikliran brezov papir, digitalni tisk in nitno vezenje. Revijo zaključuje kazalo sestavin, ki lahko služi tudi kot nakupovalni seznam.

The Recognition

About the Bronasta nagrada A' Design Award

Better than Perfect Revija je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Better than Perfect Revija se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Better than Perfect Revija sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger